So, they make cheeseburger flavored Doritos now. Some people think they're gross while others plow through the bag like there are diamonds at the bottom. Different folks like different flavors, it's that simple.
Same goes for plugs. There are dozens of equalizers on the market and most have their own unique flavor. When you demo a plug, you should be trying to figure out the properties of that flavor.
There's a lot more to consider than presets and interfaces when shopping for your next audio twister. Developers have burned a lot of calories writing code to differentiate their products and you can benefit by building your arsenal based on specific characteristics that you want or need.
Some eq's are more musical than others. Some compressors are good for drums but not so great on other tracks. Some limiters create more artifacts than others. Before you buy another plug ask yourself if you know the properties of the plugs you already own. It may sound geeky but, why not go try 'em out on different projects and make some notes.
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