Social networking is a blast. For better or worse, millions are hooked on it and it ain't goin' away. With a radio production schedule, however, you may have to rethink how big a part it plays in your day. You may see it as a harmless interruption since it only takes a minute to update your FB status or peck out 140 characters of pure brilliance. Even if that's true, the real cost may be in the mental fissure it creates in your creative energy or concentration. When you're in the zone (or trying to be), intrusions can drain your momentum.
Remember The Shining? Jack was looking forward to isolation so he could focus on writing his book. Ok, not a great example because of the subsequent killing spree. You get the idea though right? Creativity and productivity require the right environment. You've probably heard stories of production directors locking the studio door sometimes to prevent productus interruptus. Great idea if you can get away with it. What good is that though if you allow yourself mucho barge-ins from tweets, IMs, texts, status updates, pokes and vampire bites?
Bottom line - productive people control interruptions. Social networking should be your slave, not the other way around.
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