Honest feedback is hard to find. Nobody wants to be the bad guy. Certainly, nobody wants to tell an audio producer that his voice is not so hot, his reading skills are sub par or his production style is inappropriate. It's hard to be your own judge since you're too close to your work. You need reliable info that is completely honest without crushing your soul.
This is one area where the web is not the answer. Comments online tend to be extreme and you often have no idea of the sources experience. It takes an honest relationship with someone you respect to fill the feedback void. Think about it. Is there at least one qualified person who would tell you the truth if you put out a stinky promo? The PD doesn't count since they can't really tell you why it's stinky.
If you have that one honest person, that may be all you need. Good thing since finding more than one is almost impossible. Just as important, why not be that person for someone else. Tread carefully though, since many do not wish to hear that they are less than pure genius. Those who can handle the truth are the ones bent on self improvement and they'll likely reciprocate.
If we can increase honest feedback, we can increase the quality of radio imaging across the board. In that spirit, take a friend to lunch today and tell 'em they stink. They'll love you for it.
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