WATCHING TRENDS

If you don't have your trend radar running 24/7 you can miss some premium pop culture blunders that are great fodder for today's promos/sweepers and in ten years when you're looking back on today.

For example, did this high heel tennis shoe thing show up on your late 1990s radar?

Here's a blurb on these fashion wannabes from http://shoes.lovetoknow.com/High_Heel_Tennis_Shoes...

"It's amazing what a pair of high heel tennis shoes can do to transform a look from sporty to sassy. This unusual style had its heyday back in the late 1990s, when platform styles made a huge comeback and every type of shoe imaginable was treated to an exaggerated heel. Today, they might be less common, but they're still every bit as fun as they once were."

THE HORROR OF CREATIVITY

Being creative often means going against the grain and taking a risk that what you're doing may not be popular or accepted. In a promo, that can blow up in your face but, with a Halloween costume, the only risk is possible public embarrassment.

The woman pictured right resisted the temptation to dress as Obama or Miley Cyrus and clearly went outside the box. We feel this works on many levels. Hazaaaaaah!

THE PROOF IS IN THE PROMO

Brown Bag makes imaging sound great. Although we've been doing it for
years, we're never above earning our reputation. With that in mind we make the following offer. If you're eligible to use Brown Bag and have a trial membership to any service,
we'll produce a sample radio promo with your voice over. Let us show you how great your station can sound with Brown Bag Imaging.